Mbappé debuts with On and hides his Nike swoosh in Madrid derby

Two days after Kylian Mbappé announced his partnership with On, he turned up for the Madrid derby against Atlético with a detail that grabbed attention: according to L'Équipe, he wore all-white Nike boots and concealed the famous swoosh from his former kit supplier.

The point here isn’t the match outcome, but the transition of branding. The public image shifts with the signature, yet on the pitch the day-to-day reality can mean sticking with older gear for a while.

What’s clear is that the On announcement came first, and the derby served as a real-world showcase for how a new sponsorship deal is handled—at least when it comes to footwear. For fans who track every small change, it’s another reminder that marketing and matchday often move at different speeds.