Hainer demands greater support from rivals in Bundesliga promotion

During a press conference on Bayern's tour of Hong Kong, president Herbert Hainer addressed Germany's other top-flight clubs with a blunt message. According to kicker, he criticised the lack of support in the international promotion of the Bundesliga: "It cannot be that only Bayern pulls the wagon."

Hainer called for joint commitment from all clubs to boost the league's global profile. The direct appeal highlights Bayern's frustration at shouldering the bulk of the burden in promoting German football internationally while rivals fall short of their share.