Leicester City fans revolt over sponsor's adult-film ambassador
The Foxes Trust supporters' group has voiced its dismay after BC.GAME, the club's main shirt sponsor, named adult film star Eva Elfie as its ambassador.
Leicester City has acknowledged the concerns of its supporters after BC.GAME, its main shirt sponsor, appointed adult film actress Eva Elfie as an ambassador, according to MARCA. The club says it has raised those worries directly with the company.
The Foxes Trust, one of the best-known supporters' groups at the club, has criticised Leicester for accepting gambling sponsorship and warned that gambling and adult content can have devastating effects, especially on young people.
The club says it is still talking with the company to reach a solution acceptable to both sides. BC.GAME has been on the shirt since the summer of 2024.
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