Milan agree record €50m-a-year kit deal with Adidas
Ten seasons, from 2028 to 2038, worth €500m in total: it will become Serie A's most lucrative kit sponsorship.
AC Milan have agreed a record kit deal with Adidas worth €50m a year from 2028 to 2038, as Football Italia reports, citing La Gazzetta dello Sport. The German brand will design the Rossoneri shirt from the 2028-29 season, replacing Puma.
The previous contract with Puma was signed a decade ago at €14m per season and rose to €30m from 2022. The new one would bring in €500m over its term, making it the most lucrative shirt sponsorship in Serie A. Juventus signed a €408m, ten-year deal with Adidas last year, while Inter receive €30m a season from Nike.
Adidas previously made Milan's kits in the early 1990s and during Carlo Ancelotti's spell in the early 2000s, so the two parties reunite in less than two years.
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