
Milan return to Adidas in 2028 as Inter press Nike
The new Generali Stadium replaces San Siro in 2032 with 71,500 seats, while Milan sign with Adidas for 50 million a year over ten years.
AC Milan and Inter are preparing a major step. The new stadium, the Generali Stadium, will replace San Siro in 2032 with 71,500 seats and will rise beside the current Meazza, according to Relevo. The insurer will invest 650 million euros and hold the naming rights for the first 20 years.
Milan will return to Adidas in 2028, when their contract with Puma ends. The deal is worth 50 million euros a year over 10 seasons, a figure that still trails the 120 million a year Real Madrid receive from Adidas.
Inter, who have won two Serie A titles in the last five years, consider their deal with Nike too low: 28 million under a contract running until 2031. They want to renegotiate so they do not fall behind for another five years.
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