RedBird creates MSE in Milan and names Brett Yormark CEO
The new holding will bring together RedBird's Milan investments, with AC Milan at its centre. Yormark leaves the Big 12 at the end of January 2027.
RedBird Capital Partners has launched Milan Sports & Entertainment (MSE), a holding company that will group its Milan investments across sport, infrastructure and entertainment. According to Corriere dello Sport, AC Milan will sit at the heart of the new company, which will run its assets through a single multisport platform with centralised management.
At the head of the holding will be Brett Yormark, who will report directly to Gerry Cardinale. Yormark is currently commissioner of the Big 12 Conference, a post he leaves at the end of January 2027, and previously ran the Brooklyn Nets and the Barclays Center.
Cardinale says he cannot imagine a better executive in international sport for this strategy, and points out that RedBird has been involved with the club for four years.
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