
Hotels.com becomes Real Madrid's new official sponsor
The deal will bring fan experiences at the Santiago Bernabéu and rewards on hotel bookings over the coming seasons.
Real Madrid announced on November 10 that Hotels.com has become its official sponsor. The agreement was formalised at the Ciudad Real Madrid by Emilio Butragueño, the club's director of institutional relations, and Hari Nair, CEO of the hotel booking platform.
Mundo Deportivo reports that the partnership will create exclusive experiences for fans at the Santiago Bernabéu and campaigns to make their trips easier, with perks and rewards on their hotel bookings throughout the season.
The collaboration will run for the next several seasons and will include fan activities through the club's digital channels, the brand's presence in the stadium and hospitality experiences.
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